The Profit Leak P&L lines
Marketing
Measured by what it brought through the door, not by what it cost.
Where it shows up
Marketing spend is one of the easiest lines to defend and one of the hardest to justify, because most venues can say what they spent far more confidently than they can say what it brought back. A boosted post, a paid partnership or a loyalty campaign can run for months on assumption alone.
Why Profit Leak checks it
Profit Leak measures marketing by what it actually brought through the door — bookings, covers, repeat visits — rather than by the size of the spend. A smaller budget that's tracked is worth more than a bigger one that isn't.
Ask Emma about this
Describe what is actually happening in your business and Emma will ask the right follow-up questions before recommending anything.
Ask Emma about it Run the Footfall check