Dinewise® — EMMA figures requestFigures request — for EMMA's live P&L benchmark
You don't need to know these numbers off the top of your head to start an EMMA diagnostic. Print this page, hand it to whoever holds your accounts, and enter what comes back into the "Bring your numbers with you" panel when you're ready — you can also start the diagnostic first and add these later.
| P&L line | Amount |
|---|---|
| Annual sales / turnover (net of VAT) Total revenue for the period, net of VAT, on the same basis as the management accounts. Enter every line net of VAT. | |
| F&B cost of sales (COGS) Food and beverage purchases actually consumed/sold — not total purchasing spend. | |
| Labour / payroll Gross wages, employer's PRSI and rostered staff costs for the period. | |
| Energy / utilities Electricity, gas and water — as billed, including standing charges. | |
| Marketing Advertising, promotions, listings and agency/commission fees. | |
| Rent & occupancy Rent, rates and service charges. Leave blank if the property is owned outright. | |
| Other operating costs Everything else on the P&L not covered above (insurance, admin, licences, banking fees, etc.). | |
| Covers per weekOnly needed for Footfall or Mystery Shopper diagnostics — average guest covers served per week. | |
| Average spend per headOnly needed for Footfall or Mystery Shopper diagnostics — average bill per guest. |
A note for whoever is filling this in: Round figures are fine — EMMA compares them against sector benchmark ranges, not exact accounting precision. Leave a line blank if you genuinely don't know it rather than guessing; EMMA treats blank differently from zero.
This form is for your own paper trail only. Dinewise®/EMMA never sees it and has no record it exists — nothing is sent anywhere when you print it. The figures only reach EMMA when someone types them into the diagnostic, and that appraisal stays under your control: saved, printed or shared only when you choose to.